Inspired by an interview question I recently got (Yes! I’m actively looking!), I decided to share some notes on this topic since I’ve been dealing with metrics throughout my career (firstly financial metrics, and then product metrics more recently).

As usual, TL;DR is provided at the bottom of the page.

Before I go deeper into what constitutes a good metric, I’d like to point out one thing even more important but would not be covered in this essay: how to make better decisions with the data. I didn’t fully realize how hard it was until I experienced a rollercoaster intrapreneurship…


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